Female Sneakerhead Programming and Content In addition to the exclusive merchandise, through this collaboration eBay will launch a ' Female Sneaker Shop,' that will showcase a rotating collection of the hottest inventory, curated by Wallace and well-known sneaker influencers.

And if you're a woman who is a sneakerhead, you just want your self-expression to be respected, well-represented and unlimited in sneaker culture. 'If you identify as a sneakerhead, it means that you can express yourself through sneakers. Yet inclusivity and visibility for women is sometimes missing from the culture,' said Esther Wallace, Playa Society founder. 'Being a sneakerhead is about hype, passion, style and self-expression, not about gender. This collaboration will include T-shirts, hoodies and socks, designed in partnership with and available exclusively on eBay. For this event, she created a custom extension of the line, 'Female Sneakerhead,' which celebrates the rising prominence of women in the sneakerhead community. With her female athlete merchandise line, Esther Wallace's Playa Society has created an iconic and recognizable symbol in sports.

eBay is the most inclusive destination for sneaker enthusiasts, and we're giving the community what they want - from new collaborations to the grails you just can't find anywhere else.' eBay x Playa Society Female Sneaker Shop 'Women are one of the most passionate segments of the sneakerhead community, and we will continue to celebrate them while also ensuring we're meeting the growing demand for more styles, sizes, and sellers for this audience. ' Kamala Harris wearing sneakers on the cover of Vogue perfectly embodies how women everywhere are approaching fashion today,' said Charis Márquez, vice president of fashion, eBay North America. Shop the looks, along with a collection of the most sought-after styles and hard to find grails - all curated by industry trailblazers beginning on March 8, 2021. To kick off the month-long initiative, eBay has collaborated with Esther Wallace, founder of Playa Society, to launch limited-edition female sneakerhead merchandise - a new line developed to spark a cultural conversation about women and sneakers. On eBay, the women's sneaker category grew more than 80% over the past year and sales of men's sneakers bought by female shoppers doubled over that same period. The initiative focuses on the fastest growing - yet frequently underserved - community of female sneaker collectors and enthusiasts in an estimated 80-billion-dollar market. In advance of International Women's Day, eBay is kicking off its new female sneakerhead program: an entire month dedicated to celebrating the future of sneaker culture where women are better represented. Cult & Rain, which sees NFTs as “VIP passes” to the brand, defines itself as the first Web3 luxury brand.Īlso on this panel was Charis Marquez, VP of fashion at eBay, and Lucy Crivelli, the head of content at Aglet, discussing sneakers in the metaverse and how footwear’s path into digital worlds carries implications for what customers will expect from luxury brands.Ĭomments, questions or feedback? Email us at. Sneakers and luxury both run on a “scarcity model”, George Yang, the CEO and founder of Cult & Rain, tells Maghan McDowell. Luxury can learn valuable lessons from the category about making a meaningful and strategic entry into Web3. Sneakers and their surrounding hype culture are often in a class of their own. “It does need to be authentic, well thought-through and built with the community in mind,” Byrne says. As the director of new business innovation at Condé Nast, the parent company of Vogue, GQ and Vogue Business, key themes guiding these efforts include harnessing the company’s heritage of community and culture, radical transparency and the notion that not everything has to be perfect. “They can implement their vision literally into a code.”ĭuring the second part of this session, Condé Nast’s Ciara Byrne revealed the publisher is developing a Web3 strategy and team.

This is perhaps more so the case with the current shift compared to the shift of social media a decade ago, because the changes happening now more directly and immediately stand to impact the business model, Pahagbia says. “It’s imperative that everyone educates themselves on Web3 and the metaverse - they have a wallet, they have an avatar,” advised Mensah. Mensah and Pahagbia shared that among the brands they work with, all functions are inherently involved in the education and strategic process.

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